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Michael's Cookies Offers Two New Tastier Ways to Satisfy Your Whole Grain Needs: 100% Whole Grain Chunky Chocolate & Oatmeal Cinnamon Raisin Cookies

For immediate release: January 25, 2006
Contact: Debbie Camp, (858) 578-0888

SAN DIEGO, Jan. 25 /PRNewswire/ -- Keeping your New Year's resolution to eat healthy will be lot easier in 2006, thanks to two deliciously nutritious new products from Michael's Cookies.

For the record, the new products -- Oatmeal Cinnamon Raisin and Chunky Chocolate -- herald a whole new line of 100% Whole Grain cookies (with 0g Trans Fat), making Michael's Cookies one of the first domestic cookie dough manufacturers to offer 100% Whole Grain Cookies.

A tradition of excellence
Long renowned for its quality ingredients and culinary expertise, it comes as no surprise to America's hospitality industry that Michael's Cookies is again assuming a leadership position.

From the first day it opened its doors, the company has been recognized for its overall excellence, capturing First Place for Best Product in Outstanding Food Service at the National Association for Specialty Foods New York Trade Show and the American Taste Award conferred by the American Tasting Institute of San Francisco. Today, Michael's Cookies offers more than 20 premium flavors served by many of America's most elite restaurateurs and food service establishments.

A tradition of leadership
The company's new product line reflects a growing national consumer demand for healthy ingredients, as evidenced by the evolution of the USDA pyramid which now recommends three ounces of whole grains each day. The new two-ounce Oatmeal Cinnamon Raisin and Chunky Chocolate cookies will take customers a long ways towards that goal by providing three grams of fiber -- 12% of what's needed daily according to the new USDA Dietary Guidelines.

"We listen to what our customers are saying," says Founder Michael Radeczki, "then develop and test new cookies to meet those needs. We believe that consumer demand for healthier ingredients is not a coming trend, but a trend that's here to stay as people continue to become more educated and concerned about what they eat."

In addition to its new line of 100% Whole Grain Cookies, Michael's Cookies also offers a full line of zero grams trans-fat products, including baked, traditional, sugar-free cookies.

Super-healthy, great-tasting, and easy to prepare
The company's two new cookies will now allow fine grocers to offer a great tasting 100% Whole Grain Cookie to their customers. Packed 168 to a case -- exact count and portion controlled -- the new products are designed to go from freezer to oven and cook in just 17 to 18 minutes at 350 degrees Fahrenheit in a conventional oven, making them amazingly easy to prepare.

Now you can keep that promise
Normally, trying to keep a New Year's resolution to eat healthy requires a lot of hard work and a bit of luck, but not anymore, thanks to two of the most delicious and nutritious products to ever hit the market.

About Michaelís Cookies
Founded in 1987, Michael's Cookies provides ready-to-bake frozen cookie dough to elite purveyors throughout the US.

Michael's Cookies' mission is twofold: First, to produce cookies so good that they're the closest a customer can get to fresh-from-the-oven homemade. Second, to instill the notion that gourmet cookies like these can't be found just anywhere. Only the finest venues serve Michael's Cookies.

Superior, all-natural, certified kosher ingredients; a wide variety of irresistible flavors; the industry's most advanced packaging; and an undying commitment to customer satisfaction -- these are the qualities that have made Michael's Cookies the cookie of choice among discriminating gourmet chefs and quality food service establishments throughout the country.

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